by Nicolas Jacobeus, on 17 March 2021
If your business currently finds itself struggling to adopt a digitally driven approach, you’ll soon come to appreciate what a profound difference a good digital transformation roadmap can make. According to …
by Nicolas Jacobeus, on 3 March 2021
The Software development life cycle (SDLC) comprises a series of processes useful for building high-quality software products. The SDLC serves as a map that business owners and the software development …
by Nicolas Jacobeus, on 17 February 2021
What’s the best way to measure the sales efficiency of your SaaS business? How do you know whether you're over- or under-investing in your sales and marketing efforts? And how …
by Nicolas Jacobeus, on 3 February 2021
Software is an indispensable part of most businesses. As a startup company or entrepreneur, you generally have two choices when it comes to software: You can buy a one-size-fits-all product …
by Nicolas Jacobeus, on 20 January 2021
Starting, growing, and scaling a software as a service (SaaS) company isn’t easy. They face many day-to-day challenges, but you can break these problems down into smaller, solvable pieces with …
by , on 6 January 2021
Want to delight your customers on every step of their journey with your product or service? You need to start by mapping out that journey to get the full picture. Journey mapping …
by Nicolas Jacobeus, on 28 December 2020
By understanding and implementing the key elements of website design, you can build user-friendly websites that drive audiences towards your desired objectives. With 1.75 billion websites currently live around the world, …
by Nicolas Jacobeus, on 9 December 2020
Understanding and defining your ideal customer profile is an essential step in the marketing process for any business. After all, if you don’t know the characteristics of your target customer, …
by Nicolas Jacobeus, on 25 November 2020
If you’re a small business owner, or even just someone with a great startup idea, you may have considered using digital marketing to promote your business online. But you might be …
by Nicolas Jacobeus, on 10 November 2020
In the context of building a new technology product, people sometimes use the words "product design" and "product development" interchangeably. While these two disciplines—and the professionals who work in them—have …
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