by Nicolas Jacobeus, on 9 December 2020
Understanding and defining your ideal customer profile is an essential step in the marketing process for any business. After all, if you don’t know the characteristics of your target customer, …
by Nicolas Jacobeus, on 25 November 2020
If you’re a small business owner, or even just someone with a great startup idea, you may have considered using digital marketing to promote your business online. But you might be …
by Nicolas Jacobeus, on 10 November 2020
In the context of building a new technology product, people sometimes use the words "product design" and "product development" interchangeably. While these two disciplines—and the professionals who work in them—have …
by Nicolas Jacobeus, on 20 October 2020
You have big goals and dreams for your startup, and there’s a good chance your teams are just as excited as you are about the future of your company and …
by Nicolas Jacobeus, on 2 October 2020
As a startup founder, you have to pitch your idea to everyone from potential partners, employees, customers, and, of course, investors—and it can be nerve-wracking. Below, we’ll discuss eight strategies to …
by Nicolas Jacobeus, on 21 September 2020
In this guide, we show you how to determine the marketability of your startup by analyzing it through the lens of the 7 Domains Model. Many startup businesses fail because entrepreneurs …
by Nicolas Jacobeus, on 3 August 2020
How do you make sure your startup idea becomes reality? See what’s next after your idea and why many startups partner with a product studio. Bright ideas can quickly fade into …
by Nicolas Jacobeus, on 1 June 2020
Some ideas are ahead of their time… sometimes too far ahead. Here are 3 such ideas where tech founders lost out on big ideas. We all love to hear stories about …
by Nicolas Jacobeus, on 6 April 2020
Check out these 5 technology startup ideas for 2020. Pivot your technology company to deliver SaaS solutions that serve the world’s new normal. Technology changes with the times—and often at lightning …
by Nicolas Jacobeus, on 3 February 2020
Learn how 5 successful tech startups found their big ideas - and how you can, too. All great tech companies were once startups, and most got their start by setting out …
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